Founded Reputation 24/7 to assist businesses with their online reputations. Using SEO and the skills learned in online marketing, my team and I worked with SME up to PLC clients to allow them to manage what was appearing online. Based in the UK we worked on campaign worldwide and including multiple languages.
I created an awareness of the industry from a standing start, with no budget, constantly outputting press releases, surveys and research to create a inertia of awareness. The strategy worked and I was quoted and contributed to many articles on the online reputation management industry including the BBC, Times, Sunday Times and Independent. This placed the business in an enviable position as notably around 2010-2011 the public and press became very interested in what was a little known service.
I built a 12 man team and $1m turnover at the point of being acquired by Reputation.com